Keith Clinkscales, Multifaceted Media Executive

About Keith Clinkscales

Seasoned executive Keith Clinkscales recently launched Shadow Mediaworks (SMW), a media production venture that focuses on the impact of culture on society and the craft of storytelling. The company has many projects in production in a variety of spaces, including television, editorial, documentary, and digital. In 2012, Keith Clinkscales was a co-producer for the Muhammad Ali 70 Special for ESPN and is involved in producing a documentary entitled The MESSAGE for Black Entertainment Television, LLC (BET). Concurrently, Mr. Clinkscales established a digital sports and popular culture website, The Shadow League (

Keith Clinkscales previously served as Senior Vice President of Content Development and Enterprises for ESPN, Inc. Mr. Clinkscales joined the company in 2005 as ESPN Publishing's Senior Vice President and General Manager, a role in which he boosted magazine circulation and global presence and oversaw the publication of several books, including a national bestseller. Additionally, Keith Clinkscales functioned as President and CEO of KTC Ventures, developing media content strategies for such notable brands as PepsiCo Inc., Absolut Spirits Co., and Greyhound.

As founder, Chairman, and CEO of Vanguarde Media, Inc., from 1999 to 2003, Keith Clinkscales developed one of the leading media organizations owned by a minority and targeted to the African American population. The company published Honey, an entertainment lifestyle magazine for women, and the healthy living magazine Heart & Soul, also intended for a female audience. During his time with Vanguarde, Mr. Clinkscales increased the publications' circulation revenues to more than $1.2 million, oversaw two acquisitions, assembled and led a management team, and negotiated an alliance with BET Holdings, Inc. Keith Clinkscales also launched the recruitment and diversity publication Savoy Professional and executed a profitable event marketing strategy.

From 1993 to 1999, Keith Clinkscales acted as President and CEO of VIBE magazine. During this time, he worked with Time Inc. to establish the first national media entity focused on urban culture. In this role, he maintained responsibility for profits and losses, marketing positioning, strategic planning, sales performance management, and management team development. Widely recognized for the rapid growth of the periodical, Mr. Clinkscales went on to develop Blaze magazine, which focused on the younger VIBE audience. His other accomplishments include launching a VIBE television production and the official VIBE website.